It's definitely a product problem to get them back, but I think in the context of the post, we should be careful how we use the term "user". It sounds like a u

It's definitely a product problem to get them back, but I think in the context of the post, we should be careful how we use the term "user". It sounds like a user in this case is simply one who viewed the page and clicked "sign in via twitter", which is a nice metric for engagement, but just one in many. It makes for a great secondary blog post for additional engagement though. :)