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For their users.

• fakedang 6y ago
  At that point (around the time of the acquisition), I guess one could say there was significant overlap between FB and IG users, and that FB had more users than IG.
  • mrits 6y ago
    No, Instagram had a thriving mobile user base. Facebook was getting demolished by Twitter in this area at the time. FB knew the future was mobile
    • fakedang 6y ago
      That clearly implies that the acquisition wasn't for the users but for the platform and the brand value associated with being present on mobile.