I wonder one motivation (besides harvesting more user data) is that the Oculus devices are sold at a break-even point or even at a loss. So Facebook is essenti

I wonder one motivation (besides harvesting more user data) is that the Oculus devices are sold at a break-even point or even at a loss. So Facebook is essentially subsidizing the cost of an Oculus headset initially and making up the profit on ads data. Similar to the console business of selling the hardware at or below cost and making it up in the games sales.