You can make the same argument about HN. Also, in the past couple years, IG has rolled out functionality that does the opposite of what you suggest. e.g. They

You can make the same argument about HN. Also, in the past couple years, IG has rolled out functionality that does the opposite of what you suggest. e.g. They no longer prompt you with your "likes" notifications. I know they are AB testing removing "likes" from view, though not sure if that will get normalized. Other than the likes, what exactly are they doing that is designed against the user?