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For Black Friday this year we tried A/B testing our digital product and saw a huge difference in conversion rates just on the subject line alone. It's pretty c
by data4lyfe 6y ago
For Black Friday this year we tried A/B testing our digital product and saw a huge difference in conversion rates just on the subject line alone.
It's pretty crazy how much a few words make a difference when it comes to people's inboxes getting pummeled with sales.
[1] https://www.interviewquery.com/blog-ab-testing-black-friday/ https://www.interviewquery.com/blog-ab-testing-black-friday/
- enahs-sf 6y agoBeing able to test this and change on the fly when you get the data also makes a huge impact in terms of how much revenue you're able to generate during these critical periods.