> rather than develop a different way of gathering and managing the data they want. European laws doesn't care what way it is done. It doesn't need to be cook

> rather than develop a different way of gathering and managing the data they want. European laws doesn't care what way it is done. It doesn't need to be cookies, it could be actual magic for that matter and EU would still fine them if they use it to collect user data without consent. And, as others have pointed out: login cookies seems to be fine (as long as one doesn't use them to collect data.)