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The legislation was to discourage tracking. Unfortunately it backfired and now the web is even more shit. Easy tracking, particularly via Google and ad networks
by the_other 6y ago
The legislation was to discourage tracking. Unfortunately it backfired and now the web is even more shit. Easy tracking, particularly via Google and ad networks, is considered so important to basically everyone that deploys it (metrics, revenue), that they feel it's acceptable to put the banners up, rather than develop a different way of gathering and managing the data they want.
The fines aren't large enough. Google Analytics is on 50% of all web content (I should research the actual figure). The fine should reflect the effect that has on Goog's revenue, rather than this pocket-money sum.
- eitland 6y ago> rather than develop a different way of gathering and managing the data they want. European laws doesn't care what way it is done. It doesn't need to be cookies, it could be actual magic for that matter and EU would still fine them if they use it to collect user data without consent. And, as others have pointed out: login cookies seems to be fine (as long as one doesn't use them to collect data.)