I'm surprised blogging wasn't mentioned. Regularly writing about the topic(s) your users are interested in has some great benefits: - Lends credibility to you

I'm surprised blogging wasn't mentioned. Regularly writing about the topic(s) your users are interested in has some great benefits: - Lends credibility to you and your site - Outbound links to your product's site can help SEO - Makes it possible to grab some of the long tail searches - Blog readers can be an instant marketing target when launching new features It's especially great for bootstrapped or small startups. The large competitors simply won't dedicate time or resources to the task. It's typically difficult for them to draw a direct connection to profits. For small startups it's a genuine way to connect with your customers without making them jump through hoops.