On the home automation front, there are definitely some battles as well as a large land grab once the HA market takes off. One of the main reasons HA doesn't gr

On the home automation front, there are definitely some battles as well as a large land grab once the HA market takes off. One of the main reasons HA doesn't grab the mass appeal is because every company that tries their hand at it can't help but give you everything but the kitchen sink. To market HA, you must: a) give the customer comfort in knowing their legacy won't be disrupted, b) keep it simple. to start off, people don't need to operate robots or orchestrate water systems. Start off with 5 or 6 components, build the confidence. Once HA has a market people understand, the audience will be much more inclined to take the next step.