In business, innovation without a sustainable business model is called "research." If the intersection of Apple's policies, publisher's policies, and customer b

In business, innovation without a sustainable business model is called "research." If the intersection of Apple's policies, publisher's policies, and customer behaviour is barren of opportunities to make money, it's up to businesses to find a business model that keeps everyone happy or move to another market. Or to put it more kindly, Apple is an 800 pound Gorilla and the publishers are lumbering Elephants. Where do the ebook distributors plan to pitch their tent?