They're working pretty hard to change people's minds about that; to focus less on the tech and more on the experience. I thought their "Dear Sophie" video was a

They're working pretty hard to change people's minds about that; to focus less on the tech and more on the experience. I thought their "Dear Sophie" video was a pretty compelling example: http://www.youtube.com/watch?v=R4vkVHijdQk http://www.youtube.com/watch?v=R4vkVHijdQk