It’s a cultural thing, and changing cultural habits takes generations. A meat replacement is something that can be done now. I’m got a huge meat eater, but I c

It’s a cultural thing, and changing cultural habits takes generations. A meat replacement is something that can be done now. I’m got a huge meat eater, but I crave burgers every once in a while. Unless you have some way to codify that out of me, an impossible burger is the next best thing.