I wonder how they're getting over any stigma culture shock. In their own products, they're careful to reduce any "creep factor" by not using our information in

I wonder how they're getting over any stigma culture shock. In their own products, they're careful to reduce any "creep factor" by not using our information in ways that provide too much immediate feedback, like ads that are too highly targeted. Unlike ads, a "robot car" is a significant jump. In the public's eye, I think Google's driverless cars last year seemed like a sudden leap. There are obviously safety measures that will be in place, but I want to know how robust they're going to be and how much PR they're gonna put into this.