4 ms·
Facebook has been preparing for this for years: - cross-app communication between Messenger and Instagram - Messenger API enabling business communication on I
by akarma 6y ago
Facebook has been preparing for this for years:
- cross-app communication between Messenger and Instagram
- Messenger API enabling business communication on Instagram
- ad management for Instagram and Facebook through a centralized platform
- WhatsApp business accounts linking to Facebook accounts
- Facebook shopping in-app in WhatsApp
These are all small and there are many more examples, but an overarching theme is to integrate FB's products as much as possible. It's not only to increase adoption and revenue, but also to make them appear inseparable.
- codq 6y agoThey’d a lot of glue, but not much is inseparable. Messenger tying to Instagram, for example, was entirely tactical. A dozen people might miss that feature.
- alliao 6y agosame business case as Internet Explorer being inseparable part of Windows 95 Kernel thus they HAD to be bundled together... I'm sure stuff like these sounded fine in decision maker heads...