I found it interesting (perhaps ironic), that that blog post, from a company who is in the ebook business, whose very domain is "iflowreader.com", doesn't flow

I found it interesting (perhaps ironic), that that blog post, from a company who is in the ebook business, whose very domain is "iflowreader.com", doesn't flow the text to a narrow browser. It was unreadable on my handset due to the horizontal scrolling required, and I got horizontal scrollbars when I resized the PC browser to smaller than its width.