I think there is an important difference between what the company "can do" and "do do". Which is to say if it was a focus, surely they could do better, Looking

I think there is an important difference between what the company "can do" and "do do". Which is to say if it was a focus, surely they could do better, Looking at the article shows that it's clearly possible to do better with focused effort. I think you're right in that this is the best any individual in the company "can do" they likely run up against organizational road blocks and incentives that run they astray. But if the organization would take this as a priority, surely with all the capacity they have, they could do better.