This article is great and actually comes to one of the core tenets from the book "The Outsiders." If you had to choose a single core task for the CEO of a comp

This article is great and actually comes to one of the core tenets from the book "The Outsiders." If you had to choose a single core task for the CEO of a company, it is to create free cash flow and decide best how to spend it, aka capital allocation. Book Source: https://smile.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672/ref=smi_www_rco2_go_smi_4368549507?_encoding=UTF8&%2AVersion%2A=1&%2Aentries%2A=0&ie=UTF8 https://smile.amazon.com/Outsiders-Unconventional-Radically-...