Page 4, section "What will happen to me if I don’t do anything?": > In light of this if the ICO were to receive a complaint about a website, we would expect an

Page 4, section "What will happen to me if I don’t do anything?": > In light of this if the ICO were to receive a complaint about a website, we would expect an organisation's response to set out how they have considered the points above and that they have a realistic plan to achieve compliance. So basically compliance isn't required, just a plan to achieve compliance. "Our realistic plan is to implement an invasive po-pup sometime within the next 3 centuries."