I think this is the wrong way to look at it, and the right way is “would omnivores be willing to pay a price premium and perhaps take a taste hit in order to kn

I think this is the wrong way to look at it, and the right way is “would omnivores be willing to pay a price premium and perhaps take a taste hit in order to know no animals were harmed?” For me, yep. What prevents me from eating vegan is the effort required to find, prepare, and get the macro nutrient profile I need. I’ll generally buy the “most organic” chicken I can find as a small token towards attempting less cruelty, and would probably happily pay three to four times the cost of chicken for a lab-brown substitute.