The psychology of persuasion was pretty much solidified by the early 1900’s, through the use of direct response advertising. Back then, it took weeks to figure

The psychology of persuasion was pretty much solidified by the early 1900’s, through the use of direct response advertising. Back then, it took weeks to figure out which ad copy had better ROI. Now you can do huge tests and figure things out in minutes. I don’t think there’s been any huge breakthroughs in a long time. All marketing/advertising is just recycled and presented in slightly different ways