3 ms·

English is not my native language, so I see nothing wrong with the name. I know that 'just' is a crazy word which could mean anything you like, but nevertheless

• quietbritishjim 6y ago
  The problem with "Eat Just" is that "just" is at the end but isn't a noun. Consider "Eat Just makes artificial chicken". Just is an adjective or adverb, it more naturally associates with the word following it, and an initial parse of that sentence is likely to be more like "eat" is an entity that just (only) makes artificial chicken. Compare with, say, "International Business Machines makes a big blue computer". This doesn't quite make sense (semantically) if you read it literally rather than understanding the start to be the name of a company; it sounds like some machines own the computer. But even then, it parses (syntactically) into the correct parts of speach so it's easier to extract the real meaning without conscious effort. Company names that end in a verb, like Just Eat, are also a little odd. But verbs have less of a habit of tightly binding to the word following them, so it's not quite as confusing as if the final word is an adjective or adverb.