Don't let your job run your life. You're more than an employee, even if development is your passion. And if you read the same books as everyone else, you'll ha

Don't let your job run your life. You're more than an employee, even if development is your passion. And if you read the same books as everyone else, you'll have the same ideas as everyone else :-) Read about other industries - do they have stuff you can re-use? Read some of the great books and learn about history and human nature. Develop a "hinterland" - https://en.wikipedia.org/wiki/Hinterland https://en.wikipedia.org/wiki/Hinterland