By not being an Amazon clone. If you want to sell a lot of different types of items in a searchable way for low prices with fast shipping, you're probably going

By not being an Amazon clone. If you want to sell a lot of different types of items in a searchable way for low prices with fast shipping, you're probably going to have a hard time. If you want to compete with Amazon, you'll have to do something different. Maybe go high-end, maybe go the curated route, maybe sell experiences, maybe make it a dedicated secret Santa site...