Note that they state both cash and sweat equity of one million+. Between five people and 1.5 years, a million dollars in sweat equity for developers is probabl

Note that they state both cash and sweat equity of one million+. Between five people and 1.5 years, a million dollars in sweat equity for developers is probably understated. They invest the time & skills (that they could have been using to freelance or consult for others) into their own company. Some people would consider this 'free' - but it's not free, the opportunity cost is still there. When you're closing shop without a gain, you are going to start looking back and counting all those lost opportunities in terms of dollars.