This is great, and worth comparing with, for instance, the Magento data models [1] (from Anna Volkl). Echoing the comment from rafaelturk about NoSQL, I'd love

This is great, and worth comparing with, for instance, the Magento data models [1] (from Anna Volkl). Echoing the comment from rafaelturk about NoSQL, I'd love to see more info on how various industry verticals use DynamoDB as their primary store. [1] https://anna.voelkl.at/wp-content/uploads/2016/12/ce2.1.3.png https://anna.voelkl.at/wp-content/uploads/2016/12/ce2.1.3.pn...