Lambdas get pricey quick. PAAS tends to lock you in. You don't notice it happening as you add features, then you discover that escaping the platform requires s

Lambdas get pricey quick. PAAS tends to lock you in. You don't notice it happening as you add features, then you discover that escaping the platform requires significant re-engineering. (When freelancing, one of my more lucrative gigs was helping a company de-Herokuize their app after the original developers moved on). Raw EC2 instances usually end up with wizards SSHing in to deploy & tweak. It's sooo tempting. Having participated in all of these scenarios in the past, I'd recommend any sized company go right to containers. It's the straightest road from zero through MVP to scale, and the best for onboarding new developers. That said, don't get sidetracked! Pay a company to manage the orchestration. And don't burn time on accessories like CI pipelines or blue-green deploys until the important stuff works.