one couldn't play more by the rules of the industry than Zediva. Zediva only eliminated some technical inefficiencies. By attacking Zediva the industry clearly

one couldn't play more by the rules of the industry than Zediva. Zediva only eliminated some technical inefficiencies. By attacking Zediva the industry clearly shows itself as just a Luddite fighting to defend the inefficiencies that are source of the industry's income. In 10-20 years it would be just another paragraph here http://en.wikipedia.org/wiki/Luddite http://en.wikipedia.org/wiki/Luddite