We don't need it, we don't need anything at all really. But when* google turns it into reality everyone is either going to embrace it or it will fail like MS's

We don't need it, we don't need anything at all really. But when* google turns it into reality everyone is either going to embrace it or it will fail like MS's arm attempt. If it succeeds, we'd all be like - "This is exactly what we needed!" But then we will realize it's just different bone structure under the same skin. Skin being metaphor for a highly locked down and centrally controlled ad delivery platform that doesn't let users truly own their paid for devices. * - considering google's software mortality rate, i am skeptical of anything new and daring getting enough time to mature. It will be google plus'd.