Risk and trust are inherent in entrepreneurship. We all count on any number of providers to behave fairly, from technology service providers, to API services, t

Risk and trust are inherent in entrepreneurship. We all count on any number of providers to behave fairly, from technology service providers, to API services, to retailers, distributors, and other partners. Sure, it's best to have many legs to stand on, but that is simply not the case for most early startups.