2 ms·

Ask YC: New Branding For MIT EF. Thoughts?

• jasonlbaptiste 18y ago
  hey guys, im pretty involved with mit enterprise forum. (cto in florida + member in silicon valley). New branding was launched a couple of months ago. Really great job by designers in Toronto. What are your thoughts? Any good suggestions for design integration?
  • brm 18y ago
    Well the text of the logo isn't very crisp, the alignment of links in the menu bar appears to be overly skewed toward the top of the bar, and the paragraph of text isn't centered? On the whole though I appreciate it when any site makes a move towards minimalism, thats something we should all get behind.
    • paulgb 18y ago
      Not only the logo text, the whole logo is grainy. JPEG doesn't handle sharp diagonal lines very well. There is something interesting going on with the logo - each page refers to a different copy of the logo, so it is re-loaded for each new page the user views. Not strictly related to the branding, but something that is not too hard to fix and would save you a bit of bandwidth.
• andyking 18y ago
  MIT's logo is really retro. It looks like something you'd see on East German TV circa 1987.