I don't understand the higher end audio space and may be that's why, I don't quite understand your statement. What makes these other companies good at audio th

I don't understand the higher end audio space and may be that's why, I don't quite understand your statement. What makes these other companies good at audio that Apple cannot match? They are a huge company that have been making audio products for a really long time and (no matter what one thinks of them) they own Beats too. So I actually say, if Sennheiser and others can do it Apple can do it better, not just because of their approach but also because of their SW/HW integration story.