Yeah, that's a big part of it. I've had BT headphones before my Airpods, and I really kinda hated them all. They were just clunky and awkward to use. Airpods ch

Yeah, that's a big part of it. I've had BT headphones before my Airpods, and I really kinda hated them all. They were just clunky and awkward to use. Airpods changed my expectation around that kind of listening. The competition for a $549 Apple over-ear ANC headphone is, realistically, $300-$400 over-ear ANC headphones from everyone else. Because user experience and usability matter a LOT; I'd definitely pay a premium to avoid all the goofy crap that goes with "regular" Bluetooth.