About the expensive part. In the grand scheme of things the iPhone is 1000+ EUR, with an extra 200 for AppleCare, a watch would be around 500 on top of that. A

About the expensive part. In the grand scheme of things the iPhone is 1000+ EUR, with an extra 200 for AppleCare, a watch would be around 500 on top of that. Adding 550 for something that will sit on one's head for hours and hours isn't outlandish in comparison. I'm in the Pixel 4 / cheapish Sony headphones camp, but for people riding the high tide it doesn't look out of place pricing wise.