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It is part of their marketing. The fact that others sell or actively use your data, e.g. google, facebook, microsoft, apple was handed the opportunity to charge
by PartiallyTyped 6y ago
It is part of their marketing. The fact that others sell or actively use your data, e.g. google, facebook, microsoft, apple was handed the opportunity to charge a premium for the absence of such tracking and data usage. If you watch the presentations, they branded/poised themselves as the privacy centric approach.
- joshspankit 6y agoI see your point about how they (will) position it, but I’m still curious about their actual motives.
- PartiallyTyped 6y agoExactly that. It strengthens their image amidst the whole ordeal with app signatures. It is equivalent to investing for an ad.
- Kalium 6y agoAs a preface, I am about to describe something I personally view as absolutely horrific. Please, dear reader, in no way interpret these comments as approving. Privacy is a luxury. It's something rich people buy and poor people can't afford to concern themselves with. Apple sells a luxury product, and has no particular stake in invading customer privacy at the moment (iAd was never successful enough to change that). So they add a feature to their status symbol to address the concerns of their customer base and work with a partner company that can actually deploy it.