These are in a completely different category than pro audio headphones, they are wireless with active noise cancellation. As someone that owns a couple of the

These are in a completely different category than pro audio headphones, they are wireless with active noise cancellation. As someone that owns a couple of the high end models you mention, and uses my Bose qc3 headphones every day, if you don’t get why that’s a difference all I can say is I highly recommend trying it. If you don’t want to pay $550, then get the Bose or Sony equivalents. All the audio quality in the world doesn’t do you much good walking down a noisy street, on a plane, or even sitting in a noisy open office. I’ll happily take pretty good sound + wireless and noise canceling over great sound in these environments. What I’m guessing Apple is trying to sell based on this price point is sound on the same level of the high end models you mention, with the convenience of wireless noise canceling, plus the (gimmick?) of spatial audio. I’m very curious to try them at some point to see if they deliver.