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For someone that already has some decent over ear headphones, I read the entire press release thinking that these would be great to get. I was pegging them at

For someone that already has some decent over ear headphones, I read the entire press release thinking that these would be great to get. I was pegging them at $249 to $399 max. $549 shocked the daylights out of me! This is beyond too expensive for me to consider. Maybe it will come down over the years but there must be a very slim market of people who can pay that. I’m not usually shocked by an Apple price but that’s nuts. Few hundred dollars more and you can get a state of the art M1 MacBook Air and some amazing non-Apple headphones to go with it.

ziml77 6y ago
That's also the range I had the price at in my head. $550 is far too much for headphones. It's not quite as insane as the ridiculous monitor stand or Mac Pro wheel pricing, but it's not far off. I don't really get what their market is here.
- asciimov 6y ago
  Apple is a lifestyle brand now. Lifestyle brands aren't cheap as you want everyone to know just how much someone spent for a pair of headphones.
- mantap 6y ago
  It's more insane than the monitor stand. That monitor stand is for a monitor that is aimed at professionals working on HDR content. It's a very low volume, specialised part, $1k isn't entirely unreasonable. These headphones will be mass produced in huge volumes. It's a consumer product. Just a very expensive one.
  - guax 6y ago
    I disagree, the stand it is entirely unreasonable, it will sell, but not because of reason, its the only option for now, you're cornered having to add 1k to the 6k purchase because of it and production companies will sign off. This headphones will sell for the reason that people don't want to/have time to research headphones, they know this will integrate well with what they have and will justify it since is also a fashion/social class statement. They wont sell because they're headphones, they'll sell because they complete the apple wearable ecosystem.
0x008 6y ago
Remember when we said $800 for an iPhone is beyond expensive and unreasonable?
- jacquesm 6y ago
  It is. That you've adjusted doesn't change the fact that it still is.
  - deleted 6y ago
    [deleted]
  - lotsofpulp 6y ago
    $800 for a device that many people use multiple hours per day for a few years. I doubt any other device comes close to a rate of $0.80 per day for the amount of utility you get from it. If you use it for 4 or 5 years, like I do, that goes down to as low as $0.50 per day.
    - ryeguy_24 6y ago
      Day 1 reaction was sticker shock, but yes, I see your point. If it's insanely comfortable, connectivity a breeze, and sounds amazing...yeah I can see it now. Most bluetooth on headphones with the blinking dot UX is horrendous so maybe people will pay the premium.
- ryeguy_24 6y ago
  Totally understand that we all adjust our minds on Apple pricing but giving that headphones aren’t a new and amazing technology, I think that’s an uphill battle for Apple. After seeing this announcement, I just bought a pair of Grado SR80e. They have amazing sound and it’s sub-100 bucks. My Airpods are amazing for outside and running around at home. But for time in the chair, wired headphones are awesome.
- t-writescode 6y ago
  It's important to remember that most people in the US, at least, don't pay $800 for their phone. They pay a couple hundred and the phone is subsidized by monthly cell phone bills. It's like student loans, in a way.
deleted 6y ago
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ziml77 6y ago

That's also the range I had the price at in my head. $550 is far too much for headphones. It's not quite as insane as the ridiculous monitor stand or Mac Pro wheel pricing, but it's not far off. I don't really get what their market is here.

asciimov 6y ago
Apple is a lifestyle brand now. Lifestyle brands aren't cheap as you want everyone to know just how much someone spent for a pair of headphones.
mantap 6y ago
It's more insane than the monitor stand. That monitor stand is for a monitor that is aimed at professionals working on HDR content. It's a very low volume, specialised part, $1k isn't entirely unreasonable. These headphones will be mass produced in huge volumes. It's a consumer product. Just a very expensive one.
- guax 6y ago
  I disagree, the stand it is entirely unreasonable, it will sell, but not because of reason, its the only option for now, you're cornered having to add 1k to the 6k purchase because of it and production companies will sign off. This headphones will sell for the reason that people don't want to/have time to research headphones, they know this will integrate well with what they have and will justify it since is also a fashion/social class statement. They wont sell because they're headphones, they'll sell because they complete the apple wearable ecosystem.

0x008 6y ago

Remember when we said $800 for an iPhone is beyond expensive and unreasonable?

jacquesm 6y ago
It is. That you've adjusted doesn't change the fact that it still is.
- deleted 6y ago
  [deleted]
- lotsofpulp 6y ago
  $800 for a device that many people use multiple hours per day for a few years. I doubt any other device comes close to a rate of $0.80 per day for the amount of utility you get from it. If you use it for 4 or 5 years, like I do, that goes down to as low as $0.50 per day.
  - ryeguy_24 6y ago
    Day 1 reaction was sticker shock, but yes, I see your point. If it's insanely comfortable, connectivity a breeze, and sounds amazing...yeah I can see it now. Most bluetooth on headphones with the blinking dot UX is horrendous so maybe people will pay the premium.
ryeguy_24 6y ago
Totally understand that we all adjust our minds on Apple pricing but giving that headphones aren’t a new and amazing technology, I think that’s an uphill battle for Apple. After seeing this announcement, I just bought a pair of Grado SR80e. They have amazing sound and it’s sub-100 bucks. My Airpods are amazing for outside and running around at home. But for time in the chair, wired headphones are awesome.
t-writescode 6y ago
It's important to remember that most people in the US, at least, don't pay $800 for their phone. They pay a couple hundred and the phone is subsidized by monthly cell phone bills. It's like student loans, in a way.

deleted 6y ago

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