To work out monetization options, we need to use a very specific definition for the term "platform" - https://medium.com/breadcrumb/the-platform-matrix-all-plat

To work out monetization options, we need to use a very specific definition for the term "platform" - https://medium.com/breadcrumb/the-platform-matrix-all-platforms-are-not-created-equal-f8c8b5100858 https://medium.com/breadcrumb/the-platform-matrix-all-platfo... Essentially, it is applicable to businesses that create cross-side network effects between developers and users. This includes Salesforce, but wouldn't include businesses that create developer tools or infrastructure for instance.