I think that's a good rule when linking to secondary sources, because the name of the source isn't essential to understanding the topic. But the name of the co

I think that's a good rule when linking to secondary sources, because the name of the source isn't essential to understanding the topic. But the name of the company the article is about is important enough to be part of the title, even if the link happens to go to an article on a domain associated with that company.