Apple has some great engineers, and do produce some great products. Completely agree. And with the new MacBook Air, I agree with everything you said except the

Apple has some great engineers, and do produce some great products. Completely agree. And with the new MacBook Air, I agree with everything you said except the battery life - the 2 day battery life is only true for "light" computing. Do any heavy computing, like compiling on Xcode, and the battery life comes down drastically, and may be nearly comparable to other Intel / AMD laptop (ARM processors do beat x86 processors in power consumption). That said, I do completely agree with you that the new Apple processors with its associated products will increase Apple's profit and even its consumer base. So much that the loss of "insignificant" consumers like me, who care more about computing freedom and avoiding closed systems won't really matter to them. Apple's target consumers are no longer the tech savvy.