Agreed, this is why I am more encouraged by others such as RockHealth where they have a very specific vertical they focus on. The market, needs, barriers etc a

Agreed, this is why I am more encouraged by others such as RockHealth where they have a very specific vertical they focus on. The market, needs, barriers etc are wildly different in the consumer internet and mobile space than in health care -- and something like RockHealth is greatly needed so that vertical can mature.