4 ms·
DHL's 108% increase in conversion on A/B test by using a woman.
- adamjernst 15y agoConclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%.
- cfinke 15y agoUnless it did.
- conradboyle 15y agoDo you know that the sample size was small?