"Advantage" sounds quite a bit better than "double-plus good", but I get your point. I personally like the sound of "quantum supremacy" and think it sounds coo

"Advantage" sounds quite a bit better than "double-plus good", but I get your point. I personally like the sound of "quantum supremacy" and think it sounds cool, but it really does not seem worthwhile to die on this hill. If some people have ruined the word and given it extremely negative connotations in the minds of many of my colleagues, why would I insist on using it. For a comically extreme extension of this principle: the swastika used to be a pretty positive symbol, but it was ruined as such. It is not the first time that we as a community have decided that a common symbol/word is "ruined" and I do not particularly care where we place the line on what is considered "ruined".