This. When Steve Jobs announced iPhone on stage in 2008 he said it was a “revolutionary and magical product that is literally five years ahead of any other mob

This. When Steve Jobs announced iPhone on stage in 2008 he said it was a “revolutionary and magical product that is literally five years ahead of any other mobile phone," That was saying the quiet thing out loud and Apple is playing it much cooler on PR around competition these days. But Apple Silicon combined with Apple software is very likely at least 5 years ahead of the competition, because there is not currently an assembly of organizations that can integrate to offer anything like what Apple is doing _now_. What makes this article particularly interesting is it points at beating NVIDIA and AMD in graphics and reducing the size of the enclosure by half. I find it interesting that Apple just redesigned the Mac Pro only to have to redesign it again for Apple Silicon. Oddly, the failed trash can Mac Pro may have actually worked for Apple Silicon designs. I suspect that Apple will provide web services to Apple developers that breaks pricing for Intel / NVIDIA based cloud compute and further burnishes the value of building for Apple platforms. Apple can fab at max scale if it can consume its own chips in its own data centers that can flex between serving Apple or AWS or Azure customers. It’s going to be a rough go for the PC market because not everyone is going to make it through this—-at least not as the companies they are today.