Markets are very efficient, but if there's no cost to pollution then there's nothing to optimize or compete about. If companies had to pay the actual environmen

Markets are very efficient, but if there's no cost to pollution then there's nothing to optimize or compete about. If companies had to pay the actual environmental costs of what they are doing then they would find better ways to do them in an instant, just like they have come up with incredibly efficient ways to spin yarn, build cars and everything in between.