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I don’t sympathize with advertisers much but they must have lost so much money for basically nothing over the years with inflated metrics, malware served DAUs,
by blntechie 6y ago
I don’t sympathize with advertisers much but they must have lost so much money for basically nothing over the years with inflated metrics, malware served DAUs, outright clickfrauds etc. Google and scammers were the only ones who benefited out of it.
And still they don’t have any option other than to surrender to Google and Facebook if they have to reach their audience on web.
- lotsofpulp 6y agoAdvertisers can make accounts on Reddit and other forums and do product placement there or contact people on Instagram or Tiktok to do product placement. I assume almost all commercial media is chock full of product placement. I saw a pretty genius idea recently. I logged into a Bank of America cash rewards credit card account, and under a recent transaction at a pizza place, there was a link to a competing pizza place offering 10% cash back, double my usual cash back if I ate there by a certain date.