Renting movies at $3.99 from Android Market? No, thanks

Google just announced that they will have movies for rental at the Android store, (new ones for $3.99) once you start viewing you have 24 hours to watch it (maximum of thirty days to keep the rental). They have some really new movies ("King's Speech, Inception*, etc) that Netflix does not have available for streaming yet, but they only have 5000 titles. Also, same movies can be watched free with an Amazon Prime membership.