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If you advertise on facebook you don't care too much about reported numbers. It's add spend in, conversions out. The facebook targeting back 2 years ago at lea
by donor20 6y ago
If you advertise on facebook you don't care too much about reported numbers. It's add spend in, conversions out.
The facebook targeting back 2 years ago at least, amazing. There is a niche for hyperspecific advertising and facebook just crushed it (I'm not posting on facebook / no facebook app, so I think they suck for human health).
- redis_mlc 6y agoThe parent is correct. What a lot of HNers don't understand is that: 1) if you're a digital marketer with a budget, you have to spend the budget. Even if you know the metrics don't add up, you just keep spending until somebody finds a platform with a better ROI. 2) ad platforms don't like to talk about their secret sauce, because that would attract scrutiny.