You can patent anything that is innovative but it is still not what a product that people spend money to buy, time to use. The good part is now everyone has to

You can patent anything that is innovative but it is still not what a product that people spend money to buy, time to use. The good part is now everyone has to compete for users with what users wants. So a feature on product A can be quickly copied to product B by its competent competitors. At the same time, product A's creators has to keep on moving on or face replacement. While workers in company for product A may have tougher time in life.