There is a widespread perception that the old-style Internet of independent small sites has been subsumed by large social networking sites like Facebook, Linked

There is a widespread perception that the old-style Internet of independent small sites has been subsumed by large social networking sites like Facebook, LinkedIn, Twitter and others. The ease of use, UX and network effect generated by these networks mean that it's a struggle to stay away from them and do your own thing. This is good for the non-technical folk, but leaves technical folk out in the cold because there are no major platforms that serve their needs. "Winning back the internet" refers to pushing back against the dominance of those large centralized sites and the efforts to build the number of independent sites.