> Why are techies like this? I believe its because we are extremely analytical pattern hunters - we hate replication and deficiencies. Marketing to us represent

> Why are techies like this? I believe its because we are extremely analytical pattern hunters - we hate replication and deficiencies. Marketing to us represents an inefficiency in the system because it doesn't represent 1 or 0 Actually it's not just that. True, techies recognize that marketing represents an inefficiency in the system, but, lacking social skills, techies are naive enough to think that they can improve the system. They can't, and they don't understand why (but look ma, I made a goooood product, why won't anyone buy it?). They assume that everyone has plenty of time on their hands to read the latest reviews on the product they buy, to compare specifications, and then to trial-test the product themselves, all the while being careful so as "not to fall into a marketing scam." No, most people are not like that. Most people make snap judgements in a split-second about whether or not to buy a product and if they feel like they spend too much time deciding then they simply move on. Techies specifically choose to ignore things like public image and social status (actually they replace the status ladder by their own one), and consequently suffer from it.